Blue Moose FAQ

What's the difference between copywriting and content writing?

Copywriting and content writing serve different purposes, although there is some crossover. Copywriting tends to be short pieces of content which sell your brand to your target audience. Promotional content such as ads, mailshots, or sales brochures use copywriting skills are examples of copywriting. Content writing is usually longer content that aims to engage and educate the reader, building a connection between your target audience and your brand. Examples of content writing are blog articles, press articles and website content.

What content services does Blue Moose provide?

We work with our clients on a wide range of content creation services, including:

Why choose Blue Moose for my content creation?

With a wide client base comprising a diverse range of local and international companies, Blue Moose enjoys a solid reputation for high-quality, customised content. We won't compromise on our standards and we deliver on time, every time. We think that's a good starting point for using our services:)

What is your writing process?

First of all, we will arrange a call to establish what you need, and to understand your brand personality, values and goals. Thereafter, we prepare a plan of action and proposal for approval. Good communication is critical, so we usually check in with clients regularly for ongoing projects; this helps ensure that we stay on the same page throughout the project.

Will my content be researched and optimised?

Our copywriting and content-writing services include research on SEO keywords and phrases, ensuring we write for your specific business area and nuances. Your business has to stand out, so a clear understanding of your industry and how your USP sets you apart from your competitors is crucial to the success of your content.

What kind of businesses do you work with?

We work for a broad range of businesses, from global manufacturers to health and lifestyle consultants, and biotech organisations to web developers. Many of our clients require ongoing campaigns (for example, weekly blogs, newsletters and graphics) while others return to us on an ad-hoc basis with one-off copywriting or content-writing projects. Whatever your requirements, we can help!

Why is good content on my website important?

Good content is crucial - it allows your audience to get to know your brand and the services or products you offer. Engaging content also keeps visitors on your website, and returning for more. Critically, however, relevant and targeted content helps to drive visitors to your website. Using Natural Language Processing technology, Google can more accurately match a searcher's intent with well-written content, delivering more effective search results. In short, the more relevant and engaging content you have, the easier it will be for your audience to find you.

What other content development services do you provide?

Blue Moose can also provide imagery for your advertising campaign, providing branded graphics, animated illustrations (eg., whiteboard animations) and infographics. By creating your full campaign content in-house with Blue Moose, you can be assured of graphics that resonate - and are consistent, with your brand and your content.

Based in Scotland? Will that enhance the creative genius of my outsourced content?

Naturally! After the Loch Ness Monster and the haggis (when you can catch one:), we Scots are known worldwide for being particularly creative, inventive and innovative. Please check out our testimonials page for further evidence