Brand Development
Your brand is far more than a logo or a colour palette; it's the way you speak to your audience, the values you hold, and the face you show to your customers.
Why is all of this so important? If your brand always speaks with the same tone of voice, message and visuals across your platforms, your audience will feel you are trustworthy and dependable. Think of a friend you probably wouldn't call in a crisis. Now think of someone who never lets you down.
That's who you want your brand to be:)
This is the "Why" of your business - what inspires you to do what you do. It's what your business stands for - your core values, your purpose and what customers can expect from you.
How you speak to your customers tells them a lot about you. Is your approach relaxed and cheerful? Staid and authoritative? Does it use friendly Scottish banter, a little dry wit? All of these give your audience a sense of who you are.
The fonts you use say so much about your brand, and carry immense psychological weight - yet typeface is often grossly underestimated. Based on how you want to convey yourself, we'll select primary and secondary typefaces that reflect your brand personality.
Images are the first stimuli to reach your brain (60,000 x faster than words!) evoking emotional triggers that help reflect your brand personality. We'll work to develop a curated palette and brand elements for a uniform, cross-platform presence, using your area of business, target market appeal, and a lot of psychology!
Consistency and accuracy in your language lend a professionalism to your brand that tell your audience you care about the small details. We'll establish the specific rules on how your brand handles language (e.g., "We use emojis," or "We never use salesy superlatives") so that every communication looks and sounds 'like you'.
Graphic Design
Logo Development
Your logo is the first thing people begin to recognise - so making it distinct and memorable is crucial. Whether you're looking to achieve a minimalistic feel with a modern edge or something more intricate and bespoke, we'll work together to design a logo that reflects your brand beautifully.
Infographics
I also specialise in translating complex data (or 'screeds' of text!) into clear, engaging visual stories that your audience can use, enjoy, and share.
Blog and Ad Graphics
Generic stock imagery can make a brand feel impersonal, which can be off-putting to visitors. With experience in marketing, design, and psychology, I create intelligent, thought-provoking graphics that evoke the desired response. In turn, YOU demonstrate your brand’s commitment to quality and attention to detail, each time someone engages with your content.
Social Media Imagery
When people are thumb-scrolling on their social media feeds, it's imagery that stops the scroll! To save time on your posts, I design custom template 'suites', tailored to your specific brand voice - so you don't have to:)
