Susan Grasekamp
I help new business owners who are struggling to get their new idea ready to greet the world - and to make it sit up and take notice!
Promoting your business is about people as much as it is about process. Understanding what makes us who we are, our unique stories, and the emotional triggers that influence our buying behaviours, is all part of effective marketing.
It's all pretty fascinating.
Because ...even with our 'unique stories' colouring our personalities, we can still be pretty predictable.
How so? Our experiences shape our values and beliefs, which in turn influence our actions. We 'follow' groups, channels, and brands that are like us - and these patterns help us to better understand our target audience, their preferences, needs, and pain points.
With our research done, we employ the technical know-how to convert this knowledge into sales, bookings and enquiries.
My background in business development, psychology and marketing, combined with my technical expertise, provides you with a solid foundation to develop and grow your business idea effectively.
If you'd like to chat, please book a free call below. I'd love to help:)
