Brand & Website Development, Social Media Management, Graphic Design & Signage

Blue Moose recently had the pleasure of working with West Highland Way Campsite, Scotland, to improve the campsite's footfall, brand image and online engagement. This project took place over six months, with regular visits for social engagement imagery, interviews for reels, and digital marketing resources.

We began with a marketing analysis to establish key demographic areas and conducted a social media audit of West Highland Way Campsite's existing social platforms. This audit helped the agency identify areas where the campsite could improve its reach, engagement, and social media presence.

Website Overhaul

The existing website was overhauled with new branding, imagery and content, and improved navigation. With new developments on-site ongoing, I visited regularly to update imagery and content. This ensured that visitors had current and accurate information to hand, as amenities were improved.

Digital Marketing: Social Media Management

Due to the wide range of on-site accommodations, the digital marketing strategy included varying demographic audiences to cater for. This included retired motorhome owners, young campers, couples and families, and discerning hotel customers. Social Media platforms were fully managed, resulting in an 863% increase in engagement during peak season and a 42% increase in followers to 3K.

West Highland Way Campsite was rebranded, with targeted content produced across two platforms, as well as the website. Posts and blogs included curated photos and videos of the campsite, camping information and local area insights. The campsite owner also established a secondary site location for vanlifers as part of their Trail Angel ethos.

This led to a further website for a Vanlife Community & Retreat. Digital marketing and engagement profiles included a second website, Facebook page, and Instagram account to cater for this distinct audience.

Signage Development

Blue Moose also created new signage for West Highland Way Campsite as well as a visitors welcome sheet, complete with map and site information. The signage was designed to reflect the woodland location and the history of the estate, which dates back to the 14th century.

We are proud to have worked with West Highland Way Campsite, and we wish the campsite the best of success in the future.

Blue Moose Custom Content - building relationships with your audience

Small businesses can often be short of time, resources, expertise, or knowledge of where to start building their brand - and forming connections with their audience.

That's where Blue Moose Custom Content comes in.

We can help you with all aspects of content marketing, from blog writing and social media posts to website copy and email marketing campaigns. We can also help you create custom graphics and videos to boost the impact of your content.

Blue Moose provides:

• Efficient solutions: We can take care of the content creation process for you, so that you can focus on other aspects of your business.
• Reliable delivery: We have a team of experienced writers, designers, and videographers who can help you to create high-quality content on a budget.
• Experienced content creators: We know what it takes to create content that is informative, engaging, and SEO-friendly.
• Strategic: We can help you develop a content marketing strategy that is tailored to your business goals and target audience.

Like to know more? Contact us for a friendly chat today.

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