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Life, Business and General Musings ...:)

Pick up some practical marketing and design tips, articles on confidence and finding your way through business start-up. 
If you'd like to know more (or are simply curious about how moose manage web design without opposable thumbs) - get in touch!

Personal Values in your Work
By the early eighties, most hippies had traded in their tunics for chinos and brogues, and the concept of ‘following your heart’ was no more: it didn’t get you on…
Should I Set up My Own Business?
I asked myself this question for years before doing it. If it keeps popping up for you, there's probably a good reason. Perhaps you feel cosy, but unfulfilled in your…
Vanlife? People like Me don’t DO Things like That …
Peace. Adventure. Freedom. Working and travelling on the road as a freelancer definitely has its perks. If you love the idea of setting up your own business and going mobile…
Laptop and Itchy Feet!
The Moose is mobile! Having started up Blue Moose six years ago, I felt it was time to return to my love of travelling ...and bought a dinky, ageing campervan…
The Rise and Rise of the Mature Freelancer
As a mature freelancer, I love technology. If you remember when a phone call was something you took in the hallway, in full earshot of your parents and without a…
How to Write Content that Really Sells
Did you know that whilst there are over 1 million words in the English language, only around 170 000 are in use today? Of those, you probably have a vocabulary…
Ghostwriters are not just for Celebs!
What is a Ghostwriter? A ghostwriter, or ghost, is someone who writes material that is credited to another person as the author.  Actually, it's a good term; ghostwriters are the…
How to Segment your Audience for Stronger Customer Relationships
To make stronger connections with your audience, it's crucial to know who you're talking to. Segmenting your audience is a way to gain a better understanding of your demographic and…
Writing Copy: Loss Aversion and How It Works
Nobody likes losing. But did you know the pain of losing is considered twice as powerful as the pleasure of gaining?  In fact, it takes a relatively small amount of…
How to write Great Emails that People want to Read
It's always refreshing to read an email that you're not having to chew through like an old piece of mutton, yet many of us struggle to inject energy into our…
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