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Life, Business and General Musings ...:)

Pick up some practical marketing and design tips, articles on confidence and finding your way through business start-up. 
If you'd like to know more (or are simply curious about how moose manage web design without opposable thumbs) - get in touch!

Portfolio: Bike Bute – Promotional Video Creation
Having worked with Bike Bute on their social media last year, we were delighted to be asked to create promotional videos and animations for their 2024 campaign ...
Mastering Minimalism: How to Tackle your Vanlife Wardrobe
Imagine a wardrobe of freshly laundered clothes, the scent of fresh linen hanging in the air. Now forget that entirely and let’s talk about the pile of clothes in your…
Needs; Wants; Barriers: Understanding your Campers for Better Marketing
If you think that wants and needs are basically the same thing in marketing, you might be missing out on significant footfall! Knowing the difference between the two - and…
The Reality of Vanlife and How to Make it Work
“You’re mad, you are. Living the dream, though.” This is the kind of comment you get from someone confused as to why anyone would be daft enough to leave the…
Portfolio: West Highland Way Campsite: Full Stack Marketing
Brand & Website Development, Social Media Management, Graphic Design & Signage Blue Moose recently had the pleasure of working with West Highland Way Campsite, Scotland, to improve the campsite's footfall,…
How to keep your Campsite Audience Connected Off-season  
With the continued popularity of staycationing in the UK, the number of campsites and holiday parks has increased dramatically to around 7,300 sites across the country. But how do you…
Porfolio: Fyne Futures/Bike Bute – Social Media Management
Blue Moose Custom Content is delighted to have worked with Fyne Futures and its subsidiary social enterprise, Bike Bute, on a recent 6-month content marketing project. The project's goal was…
Less of the Sales Pitch! How Natural Language Can Boost your SEO
Do you know why blogs have a lot more 'natural banter' in them nowadays? Businesses have to learn to 'write smarter', aligning with Google's Natural Language Processing algorithms (NLP), such…
Is Your Customer Journey Losing You Sales? A Simple Guide to Getting it Right
How well do you know your brand's customer journey? By experiencing it first-hand, (and regularly!) you'll gain a better understanding of the process that buyers go through, what their pain…
Infographics: the Small but Mighty Marketing Tool
Creating educational content for your audience can help your business as much as it does its recipients. In fact, reports suggest that consuming a brand's educational content makes potential clients 131%…
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